Ekaterina Gamsriegler

Cohort November 2022

Growing mobile apps - Cohort 5

Growing mobile apps - Feb 2023

Growing mobile apps - Apr 2023

September-2023

Cohort 6

Cohort 7

Cohort 8

Cohort 9

The goal of this sheet is to help you make more informed decisions and better prioritize different experiments and features that you can work on in order to increase app revenues. For example, you can use it to make decisions about increasing/decreasing budgets, product changes, pricing, conversion rate improvements, and more. You can also use it to compare different scenarios and determine which of them has a bigger impact on the bottomline.

Scenario planning for mobile apps

Product managers who drive strategy, development, and launch of products.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Startup founders building new businesses, from MVP to scale.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

I lead Growth across Marketing & Product

Head of Growth & Marketing @MyGroove, Product 50's Top Growth Product Leader '24

Unlock your app's growth and maximize revenues

Marketing Lead

ASO & Mobile Growth Specialist

ASO & Mobile Growth Manager 

Product manager

UA manager

Marketer

Sr Product Marketing Manager

Growth Director

User Acquisition Manager

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

Take a structured, full-funnel approach to growing your app's userbase & revenue

Find the most impactful growth levers aka 'big bets'

Develop your user acquisition strategy

Define and test product-led growth strategies

Increase LTVs and revenues and achieve viable unit economics

Implement growth processes and align the teams around the meaningful goals

Founders (Seed-Series A/B) who want&nbsp;to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition

Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams

Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀

Learn directly from Ekaterina Gamsriegler

Ekaterina Gamsriegler

Courses

Unlock your app's growth and maximize revenues

Lightning Lessons

Grow your Mobile App: Growth Loops and How to Make them Work

Resources

Scenario planning for mobile apps