Erika Barbosa

Cohort 1

Break the Marketing Assembly Line

Marketing Leader, 21K+ LinkedIn Learners

Webroot

OpenText

Issuu

Observable

Marketing leader, 16+ years experience, 21K+ LinkedIn Learning students

The Framework That Turns Busy Marketers Into Strategic Decision-Makers.

You were hired to drive results. But somewhere between the Slack messages, the campaign requests, and the quarterly planning decks, you became an order-taker.You execute. You ship. You stay busy. And at the end of the quarter you still can't answer the one question that actually matters: what should we have focused on?This is assembly line marketing. And it's not a talent problem. It's a system problem.Most marketers were never taught how to diagnose a situation before acting on it. So they default to executing the loudest request, chasing the newest tactic, and hoping something sticks.In this workshop you'll learn the 5-Question Diagnostic Framework: a repeatable system for identifying your highest-leverage marketing opportunity before you touch a single tactic. You'll apply it live to a real challenge you're facing right now and walk out with a clear diagnosis and the language to defend it to leadership.This is the shift from busy to effective. From order-taker to decision-maker. From guessing to conviction.

Senior marketer or director who ends most weeks feeling busy but cannot clearly articulate what they moved forward strategically

Mid-level marketer with 5+ years experience who executes well but wants to be seen as strategic, not just dependable

Marketer stepping into their first leadership role who needs to shift from doing the work to deciding what work matters most

Learn directly from Erika Barbosa

Erika Barbosa

Workshops

Diagnose Before You Execute: A Marketing Diagnostic Workshop

Lightning Lessons

Break the Marketing Assembly Line