Kai Wong

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These are chart recommendations based on the message you're trying to communicate to your audience. Don't know what you're trying to communicate? You'll learn how in the course.

Want to know how to use Data Visualization effectively? 

You're tired of having great design ideas dismissed. You know your work creates value, but you can't prove it in terms stakeholders care about. What if you could predict exactly how your design changes will impact user behavior, and the business metrics that matter?

Get the Design Impact Formula That Turns User Behavior Into Business Wins

I interviewed 15 Global Design Leaders about how to thrive in 2025, when Designers are increasingly asked to show their value. How are some designers thriving, and what they doing? You can read about it here. Ready to learn how to apply these patterns of success at work? Enroll in the course to learn how.

White paper: How 15 Global Design Leaders are Thriving in 2025

Designers who craft user experiences, interfaces, and visual design.

Crafting compelling narratives to inspire teams, communicate vision, and drive action.

Go from a designer who presents work to a strategic partner who influences what gets built.

Medium's Top Design Writer. Educator.

Medium's Top Design Writer. 13 Years Defending Design Where UX Wasn't Valued.

Make the Case: How to Show Your Design Work Matters

Product Designer / Developer / CEO

Product Designer

Sr. UX Designer

Product Designer 

Founder

Sr. Director Product Design

CX marketing manager

Senior UX Designer

Medium

Designlab Learning

ADPList

Substack

National Cancer Institute

Most designers do great work. But when they present it, they say "reduced cognitive load" and executives hear "nice to have." They say "user friction" and leadership hears "fix it later."They leave the room. Nothing changes.This isn't a design problem. It's a translation problem. It's why strong designers get ignored, passed over for promotion, and waiting for buy-in. Or stuck in a job search where the portfolio doesn't land."Selling and advocating for design is 50 to 60% of a designer's job." — Director of UX, Ford"You have to translate usability findings into how it's driving your business KPIs." — Design Leader, MastercardMake the Case gives you the frameworks to translate design decisions into the business outcomes leadership needs. It also comes with AI workflows to help apply them without your evenings disappearing.Built from 13 years presenting design in low-UX-maturity environments, pressure-tested with 30 leaders at Target, Ford, Mastercard, Meta, and Amazon.8 sessions over 4 weeks. 60 minutes each, Mondays and Wednesdays. You'll learn pressure-tested frameworks and how to implement them in the same week.By the end, you'll make the case. And it will land.

Great design Doesn't Speak for Itself. Learn to Speak for It.

Connect your design work to business outcomes

Build the business case for your design work, even without perfect data

Turn research findings into decisions, not just data

Make recommendations leadership can't ignore

Structure arguments that hold up under scrutiny

 Adapt your argument for the room you're actually in

Designers who want to use data to bypass office politics to start having a bigger impact

Designers ready to operate at the strategic level, using evidence to shape what gets built, not just how it looks

Designers in low-UX maturity environments who've outgrown relationship-building as their only tool

Learn directly from Kai Wong

Kai Wong

Courses

Make the Case: How to Show Your Design Work Matters

Resources

Get the Design Impact Formula That Turns User Behavior Into Business Wins

Want to know how to use Data Visualization effectively?

White paper: How 15 Global Design Leaders are Thriving in 2025