Archita Fritz

Cohort 1

Cohort 2

Take 10 minutes for a self assessment your current skillset to help you get Board ready. Review what you can do and options to turn the Board aspiration into a Board reality.

Boardroom Seat Navigator

Review the attached image and based on how you might engage in a Boardroom setting, pick up to 3 personas that most align with your strengths on how you would show up on a Board. Remember Board's hire you for how you think, not how you do things.

What type of a Board Member would you be?

While having a global plan can provide a framework for consistency and efficiency across all markets, it's important to consider the unique cultural, economic, and social factors that may vary from region to region. A global plan that fails to take into account these differences may not be well received or effective in certain markets. This resources provides a framework to help you get started in recognizing what might be the best suited plan for your business.

Marketing Planning Resources

You have access to : Product Marketing Bootcamp basics video: Access to the recording from the Dusseldorf Startup Week Product Marketing : Impact Ignition Bootcamp Basics workshop. This workshop is a stitched version of two videos. 1st video: Full workshop2nd video: Explanation of certain concepts the workshop attendees wanted explained in great detail. Template folderProduct marketing templateBasics metrics template The audience focus: Novice/intermediate product marketers. The course on Maven goes deeper for more tenured marketers.

Product Marketing Basics: Bootcamp

This quick bite size guide will help you get started on what you can do today to breakthrough silos within your organization to collaborate on a unified marketing strategy that delivers results that everyone can get behind!

Learn directly from Archita Fritz

Archita Fritz

Resources

3 Step Framework to breaking down departmental silos

Boardroom Seat Navigator

Marketing Planning Resources

Product Marketing Basics: Bootcamp